Domain Authority and Domain Rating are metrics created by Moz and Ahrefs, respectively. See the web like search engines see it (for real) When we say you can search through yep. It’s called Ahrefs Webmaster Tools. Domain rating by Backlink referring page. , the one you see after entering a site into Site Explorer). Domain Rating is a metric Ahrefs uses to show how strong a website’s backlink profile is, both qualitatively and quantitatively. While UR is a page-level metric, DR is a domain-level metric. Click the Content Gap report. Downloading backlinks from ahrefs. The company offers a website authority checker, where you can examine a similar metric to the “DA” from Moz. Low competition. It states that Ahrefs “estimate that you’ll need backlinks from ~2 websites to. However, these links may have some negative signals attached to them. The bigger the number, the stronger a page's link profile is. It has amassed a considerable number of backlinks and is likely to rank on the first page of Google for a sizable chunk of its target keywords. Use Ahrefs Webmaster Tools. Pages per session. What is Ahrefs UR and DR? Ahrefs UR and DR are two important metrics used in SEO to measure the authority and quality of a website. Ahrefs Review & Tutorial 2023: How To Create Content That Sticks & Build Links That Count. Every keyword research tool asks for a seed keyword, which it then uses to generate a huge list of keyword ideas (more on that shortly). The platform offers a range of features, including keyword research, backlink analysis, and content exploration. The first is to install and activate Ahrefs’ SEO Toolbar, then try to navigate to the HTTP version of your homepage. If it has a link from the New York Times and Forbes, that it has two referring domains. The quantity and quality of a site’s link profile dictate its domain authority. ”. Domain Rating (DR) is a metric developed by the SEO tool provider Ahrefs to measure the strength of a website's backlink profile. Importantly, it doesn’t just do all this for expired domains listed on Godaddy — it also does it on smaller domain registrar auctions like Snapnames, NameJet, and Dynadot. It indicates how strong an individual page’s link profile is on a scale of 0 to 100. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. SEO's get so wrapped up in metrics. 1. To view the DA of your website or your competitors, go to Backlinks Analytics in SEMrush. 3. There have been a few studies done on the accuracy of this number and you typically see that it underestimates traffic. It comprehensively analyzes your website’s backlink profile, including the UR of individual pages. Analyze the search intentThe Ahrefs “ Website Authority Checker ” is a free tool for finding out your domain’s authority. Ahrefs empowers users to uncover relevant keywords that resonate with their target audience. txt only controls crawling behavior on the subdomain where it’s hosted. 1. Ahrefs, a popular SEO tool, offers a range of metrics to help businesses increase visibility online. Similarly, a DR of 100 does not mean that the website is the most authoritative on. Enter your domain in the Competitors section. Domain rating is an Ahrefs metric that calculates the strength of a website's backlink profile on a scale of 0-100. The columns are cleaned up, so now we’ll clean up the row data. Because of. For example, the limitations on keyword results and the absence of crucial SEO functions. Use internal site search for keyword research. Should this mode be applied to results from and all of the subdomains of like will be provided. What does referring domain mean in SEO? Referring domains or linking domains, on the other hand, are the number of unique websites (or at least one website) that link to your website. Both SEO and PPC are ways to market your business in search engines. By Joshua Hardwick Reviewed by Sam Oh. If you want to control crawling on a different subdomain, you’ll need a separate robots. The jargon around links doesn’t stop there, unfortunately. SEO Glossary / Domain Rating (DR) What is Domain Rating (DR)? Domain Rating (DR) is a proprietary SEO metric by Ahrefs. Enter your domain in the Competitors section. This simply means getting a general snapshot of how good any website is from an SEO perspective. These websites can be a great base for building your link-building strategy. These metrics provide insights into different aspects ofTerminology. All Collections Site Explorer. Reasons to Choose Ahrefs. This content tool provides comprehensive information on articles for any keyword. To check your SEO score you need to enter the domain name or URL into the given field of an SEO checker and click “Check SEO Score”. Even if your website didn’t lose any backlinks, other websites could gain them along the way. Website Authority Checker (Ahrefs) Like Moz, Ahrefs is a well-known SEO tool. In this image, you can clearly see that Ahrefs has deemed the keyword difficulty of “dyson airwrap warranty” as “easy” due to the score of one. The more the incoming links, the better your domain authority. The first step in creating a robots. Right now, Ahrefs Rank #1 belongs to the website with the strongest. If you already know which keyword you want to rank higher for, skip this step. A keyword ranking is a website’s organic ranking position in the search results for a particular keyword. It’s easy to get started tracking keywords with Ahrefs. Part 2. Domain Rating (DR) shows the strength of a website's backlink profile compared to the others in our database on a 100-point scale. Ahrefs Rank (AR) ranks all the websites in our database in order, by the size and quality of their dofollow referring domains — basically, by their DR . As with the old toolbar, we still show the following metrics for pages and domains: Ahrefs Rank (AR); Ahrefs Domain Rating (DR);Although you can use Ahrefs for all kinds of SEO purposes, it’s probably best known for being a backlink checker and research, tool. After all, none of these metrics would exist without it. Ahrefs offers four different pricing tiers: Lite at $99 a month – ideal for small businesses and freelancers. The concept of website authority in SEO shouldn’t be confused with the. Most Ahrefs users know the importance of Domain Rating (DR) in Ahrefs. Exit rate. SEO Score Checker Tools Ahrefs Site. Enter your seed keywords. By understanding and. That’s how we come to our total domain count of ~175 million. Go to Traffic share by domains. Here are 10 comparisons these professionals highlighted regarding Ahrefs and Moz as domain authority checkers: Ahrefs Has the Edge With its Visuals and Trend Tracking. In essence, Domain Rating is a proprietary ranking factor that was developed by Ahrefs to gauge the depth of your web page’s backlink profile, based on an index of 1 to 100. This is more than one of the top-20 most visible domains, collinsdictionary. For instance, if Site A (an external website) has one or two backlinks pointing to Site B (your site), then Site A is considered a referring domain of your site. You also agree to: (a) provide true, accurate, current and complete information about yourself as prompted by any applicable Service's registration form (the "Registration Data") and (b) maintain and promptly. For example, if a web page has a backlink from the New York Times, then it has one referring domain. Domain Rating (DR) is a metric developed by SEO software suite, Ahrefs, that reveals the strength of a website’s backlink profile (in both quality and size). Further investigate any with the label “Link lost : (”. Keyword Rank Checker takes a snapshot of the top 10 positions and highlights your current position for the keyword, even though it’s not in the top 10 yet. KPIs are industry statistics you can use to measure performance over time and give insights as to how effective your SEO campaign is. Here’s the quickest way to find keywords with search traffic potential: Go to Ahrefs’ Keywords Explorer. For example, the limitations on keyword results and the absence of crucial SEO functions. Ahrefs Alerts. The report gives you an estimate of the total number of people that visit your site or that of your competitor. 1. Then, if the domain ranking is high (on a scale of 1 to 100), this means that “link juice” is transferred to the linked domains. Ahrefs’ Domain Rating (DR) is a good indicator of the strength of a site’s overall link profile. Specifically, we will use the Top Pages 2. DA and DR technically indicate a website’s domain. Just over 1. Build high-quality backlinks. Use internal linking to improve the ‘authority’ of important pages. Domain Rating (DR) – An SEO metric developed by Ahrefs that looks at the quality and quantity of the backlinks to a website and scores them on a scale from 0 to 100. 7% of “lucky” pages to see how quickly they got from nowhere to the Top10. If it’s not currently indexed, hit the “Request indexing” button. Top SEO statistics. com. Ahrefs Rank (AR) ranks all the websites in our database in order, by the size and quality of their dofollow referring domains — basically, by their DR . Sidenote. Our company’s SEO strategy is fully based on Ahrefs’ tools and tutorials. DR is a domain-level metric, and UR is a page-level metric. e. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. He will get the scores of the homepage alone. How to monitor recent ranking changes in Site Explorer. Here’s how we calculate this metric in simple terms: Look at how many unique domains. Ahrefs intends to stay independent and focus on helping people to make useful content and to make it more accessible, with the ultimate goal of building a search engine that shares. Domain Rating is a metric Ahrefs uses to show how strong a website’s backlink profile is, both qualitatively and quantitatively. One term you may. Average session duration / time on page. Ahrefs Dashboard. Domain Authority between 50 and 60 must be rated as good. Core Web Vitals. UR is a page-level metric, whereas DR is a domain-level metric. Ahrefs DR is based on the number and quality of. The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. However, Ahrefs clarifies that the term "website authority" is synonymous with “domain authority” as an SEO concept, instead of Moz's own metric. In the end, you’ll understand what really reflects your SEO efforts and how. Link exchange. What is Domain Rating, and Why Does it Matter? In the vast ocean of the internet, the success of a website hinges on its ability to be found. On the other hand, if you come across a volatile SERP, that means that Google hasn’t found 10 results that they like yet. Domain Rating is a website metric which was developed by Ahrefs. What is Ahrefs DR? Domain Rating or DR is one of the most important metrics in the Ahrefs system. Locate MozBar and click on the pin icon to pin the MozBar in your browser. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Keyword stemming refers to Google’s capacity to recognize and understand the different forms of the same word in a specific search query. However, the patent relates mostly to the position of a link on a given page. competitor_ahrefs_clean_dtypes = competitor_ahrefs_cleancols. Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. Keyword Rank Checker by Ahrefs. You can use the Ahrefs platform (or Semify’s white label dashboard!) to determine the Domain Rating of any site and take a closer look at the backlinks being considered. Your site's. But by and large, the trend in those graphs is undeniable. Similarly, DA and DR both are units defined by Moz and ahrefs. Standard at $199 a month – brilliant for medium businesses. If a domain has many more backlinks, it makes sense to restrict the results to e. The domain authority checker checks the overall backlink profile of your website and displays the strength on the scale of one to a hundred. Now, it’s important to note that a sudden increase in referring domains could be a good thing. Ahrefs calculates the DR score by analyzing a website's backlink profile, which includes factors such as the number and quality of referring links and the strength. Hire industry experts to answer. Checking Traffic value history. The answer is: no. How Does Moz Calculate Domain Authority? Domain authority is scored on a scale of 1 to 100 (1 being the worst, 100 being the best) using an algorithm designed by Moz. Keyword Difficulty (KD) is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword. It shows the strength of a given websites overall backlink profile and is measured on a logarithmic scale from 1 to 100, with the latter being the strongest. Domain Rating and URL Rating are important metrics developed by Ahrefs to measure the authority and ranking potential of websites and webpages. Domain authority (DA) is a search engine ranking score that predicts the likelihood of your website ranking on a search engine results page ( SERP ). Choose the “Phrase match” keyword ideas report. It’s developed by Ahrefs, a data-driven marketing toolset powered by a huge index of backlinks, keywords, and content. A domain comparison tool is also provided in Ahrefs. It helps to show the strength of your website’s backlink profile. 3. Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. g. . DR is sometimes referred to as “Website Authority Score. Domain Rating (DR) and URL Rating (UR) are the measurements Ahrefs uses to rate the backlink profile of a site. UR is somehow similar to Google’s PageRank. Ahrefs developed its own metric called. Example 2 We have a Top Level Domain (TLD) of , subdomain of and the subdirectory of. Most often, a harmful crawler will hog your bandwidth, causing pages to slow down and hurting your site’s user experience. Ahrefs also displays icons for the Google SERP features available on each individual SERP, like what type of featured snippets there are on-page. Go to “More Tools” and then “Extensions. DR is measured. Keep running through the process above to continually increase your website authority and improve SEO. After using Ahrefs for 3 years, I can't imagine my work life without it. In SEO, website authority is determined by the number and quality of the links pointing at it. 3) Ahrefs Site Audit. DR ranges from 0 to 100, with higher numbers indicating a stronger. Domain Authority and domain rating, both are correct in their own way. It will not load data for existing tabs. This puts Ahrefs above Moz for this feature, especially since Ahrefs can also generate ranking reports the same as Moz. Domain Rating (DR) and URL Rating (UR) are the metrics Ahrefs uses to rate the backlink profile of a website. Ahrefs offers the best set of tools for SEO analysis and backlinks. , Domain Rating). This is a purely link-based metric, meaning it doesn’t take other SEO factors into account when determining your domain’s score. Pay attention that Ahrefs Rank can be very. When using Ahrefs’ Service, you represent that you are of legal age to form a binding contract. e. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. This is determined by quality and size. In SEO, website authority is determined by the number and quality of the links pointing at it. linked_domains_by_type: Contains the domains that the target links to. 0 report to see the best-performing pages. 0 report. 2. We use it for everything SEO-related. Ahrefs Domain Authority is a metric that measures the credibility and influence of a website in search engine rankings. This tool adds to the company’s other main products that focus on keyword research, link building, and. DR is a proportion of the amount and nature of the backlinks going to the whole area, while UR rates the backlinks going to a particular page. But that hasn’t really helped its traffic. Based on Ahrefs’s study, there are three things you can. Majestic SEO is an SEO software tool that specializes in link analysis. DR, on the other hand, stands for Domain Rating, which measures the overall authority of an entire domain. Rank Tracker – Our most popular solution for. Toggle the “Any word” switch. The first piece of the puzzle is to abandon the usual approach of using Google to find prospects. Source: Ahrefs. Filter for low-competition keywords with the KD filter (KD < 10) Add words like “buy” and “cheap” to the “Include” filter. 4. At Semrush, the domain has an authority score of 91 out of 100. Open up Ahrehs' Site Explorer and enter your domain in the search box. Ahrefs is the closest you can get to an ‘essential’ tool if you are a serious content marketer or SEO. Majestic has by far the cheapest paid plans: (Starting at only $50 per month. Registration and Use of Service. Ahrefs Site Explorer is the primary tool you need to track and monitor URL Rating (UR) in Ahrefs. ”. In all cases, a. In order to determine the strength of a website’s backlink profile, Ahrefs uses a logarithmic scale from 0 to 100, with 100 being the strongest. In this article, we’ll go through 12 common SEO KPIs and discuss if and how you should track them. Slow sites have high bounce rates, which is a big red flag to Google and the other search engines. In addition to SERP History, Ahrefs also breaks down the 10 results based on Domain Rating, URL Rating, number of backlinks and more. While Ahrefs can (slowly and painfully) gather keyword ranking data from external domains, Moz can’t do it at all. That includes Domain Authority (Moz), Domain Rating (Ahrefs), Trust Flow (Majestic), Authority Score (SEMrush), Page Authority (Moz), URL Rating (Ahrefs), Citation Flow (Majestic), or Trust Score (SEMrush). Domain Authority is a metric created by Moz. Ahrefs has been a must-have in my marketing toolkit for many years. ” Domain rating is a ranking metric created by Ahrefs assigned to highlight the strength of a website’s backlink profile compared to others in their database. Ahrefs, Moz and Semrush assign scores to websites to indicate how much ‘authority’ they have — a ‘Domain Rating,’ ‘Domain Authority’ or ‘Authority Score’ respectively. Ahrefs Site Explorer is the primary tool you need to track and monitor URL Rating (UR) in Ahrefs. Moz isn’t the only software with their hat in the Domain Authority ring. If you only see a few pages with the “Discovered - currently not indexed” issue, try requesting indexing via Google Search Console (GSC). Like “keyword difficulty,” “domain authority” and “page authority”—you may also see them called domain rating and URL rating depending on the product you use—are not Google-sanctioned terms. It also displays information such as disavow links, URL ratings, Domain Ratings, and referring domains for any website. Ahrefs will then generate a list of all the referring domains, along with data on metrics such as DR (Domain Rating), UR (URL Rating), keywords, inbound and outbound links, anchor text used for the backlink, etc. Generally speaking, a week domain authority score will fall somewhere between 0-20. Both internal and external backlinks pass. To discover unlinked brand mentions, you can use Ahrefs’ Content Explorer. e. This metric was developed by Ahrefs. A lower AR indicates a stronger backlink profile. All three are measures for the authority of a website based on its backlink profile. See the strength of your website’s backlink profile on a scale from 0 to 100. What is a referring domain? Referring domains are domains from which the target website or web page has one or more backlinks. The two give you information that tells you how well or bad your website or that of your competitor performs in the SERPs. Ahrefs is a complete SEO tool. Similar to Moz’s Domain Authority, Domain Rating is a website authority score that runs on a scale from zero to a hundred. It uses Ahrefs’ Domain Rating algorithm to calculate how many backlinks you have and then compares those numbers with other domains in your niche to determine their relative strengths. If you’re a seasoned guest blogger then set the “Domain Rating” from 50 to 70. Ahrefs is the only one provider of this parameter. Use this report to find the highest-value backlinks in your portfolio or your most common referring domains. But pitting Mangools vs Ahrefs highlights its drawbacks. Ahrefs – Best all-around keyword tracker. The majority of these domains had similar scores in all three tools. Nobody knows how long a 302 redirect has to exist before Google starts treating it as a 301 redirect. Domain Rating is a metric tool developed by Ahrefs to gauge your website’s backlink profile. Its purpose is to boost the “authority” of your pages in the eyes of Google so that these pages rank higher and bring more search traffic. When a site scores higher on the DR scale, it means the website has a solid backlinks profile. At Semrush, the domain has an authority score of 91 out of 100. This doesn't mean you should ONLY write for search engines or on topics that you find with these strategies. It runs on a scale from zero to a hundred. metricsWith a simple search, we get more than 5,000 pages that mention Hunter. Moz Domain Authority, Explained. And only around 320,000 get more than 300 monthly organic visits, which is around 0. Domain Rating is a metric that measures the strength of a domain. All you need to do is enter a domain on the tool. Buat Konten Berkualitas. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Noreferrer (rel=“noreferrer”) is a keyword in the “rel” HTML link attribute that instructs the browser not to send any referrer information to the target resource when the user clicks the link on a page. See moreWhat is Domain Rating (DR)? Find out what Ahrefs Domain Rating (DR) is and how it is calculated. See how well your website ranks compared to other websites in the Ahrefs database (based on the size and quality of their backlink profiles, or domain ranking). Tips Meningkatkan Domain Rating. Benchmarks, however, are KPIs you set as your reference point when building your SEO strategy. While Ahrefs can (slowly and painfully) gather keyword ranking data from external domains, Moz can’t do it at all. 3. Crawlers are most commonly used as a means for search. Consider for example I ell you to measure the length of your room. While there are hundreds of factors at play in Google’s algorithm, the number of backlinks from unique websites to a page seems to be a strong one. Use Ahrefs’ Site Explorer to analyze your competitors. So, in this. Ahrefs’ SERP ranking tools are well organized, and it’s easy to get quick insights on a SERP. Request indexing. Should this mode be applied to results from. Since search volume is an average annual value, a high search volume number does not mean that the keyword has high search volume right now. It is a logarithmic scale ranging from 0 to 100, with higher scores indicating stronger and more authoritative websites. Ahrefs DR score can range from 0-100. The links are from a lot of major sites, and they look great. Domain Rating – Ahrefs’ measure of the quantity and quality of links pointing to an entire domain. Go to the Matching terms report and filter for a minimum volume of 10. Domain Rating (DR) looks at the quantity and quality of external backlinks to a website. Which means you have a chance of cracking the top 10. Domain Rating uses a proprietary algorithm to measure backlink quantity and quality, the authority of linking websites, and the relevance of links - all in one. Due to these reasons, it has failed to be a complete SEO software. com, which has a DR of 82. “Link popularity” (Domain Rating) is also a useful metric by which to estimate a website’s ability to get search traffic from Google. Domain Rating shows the strength of a given website’s overall backlink profile. We have two core ways to track keywords to suit most budgets and businesses: Free keyword rank checker – A quick way to spot-check your keyword rankings for free. Hit “Compare”. It runs on a scale from zero to a hundred. Ahrefs calculates the DR score by analyzing a website's backlink profile, which includes factors such as the number and quality of referring links and the strength. It should be named “robots. The second step is to click on “Organic keywords” under the “Organic search” section. Domain Authority. Moz uses different factors to calculate this score based on a sample of links to a website or page. Meta refresh redirect. . It calculates the rating by considering various factors, such as backlinks and social shares. Domain Rating, on the other hand, receives one score for the entire domain and shows. What Web Explorer does. For example, if a web page has a backlink from the New York Times, then it has one referring domain. Domain rating is a crucial SEO metric developed by Ahrefs to assess a website's authority and strength. The second result has a good domain rating and a good amount of backlinks, but it’s difficult to compete with a site like Yelp. We also decided to take a look at the average Domain Rating, the number of dofollow referring domains, and monthly search traffic for each. Make an account on Ahrefs and log in. Ahrefs is a powerful SEO tool that offers a wide range of tools, including keyword research, site audits, content explorer, site explorer, etc. URL parameters and hash parameters are not parts of the URL slug. A growing link profile means that your site is gaining authority, which can help your pages rank higher. 1K for the last 30 days, this means that the target has 1100 more linking domains than 30 days before (note - bigger numbers like this one are rounded in the dashboard). Domain Rating (DR) shows the level of strength of a website’s backlink profile. Importantly, I like that it has a 4-5-star rating across many review sites, including Trustpilot, Capterra, G2, and TrustRadius. They both are essential scores to analyze a website’s SEO. Domain Traffic. Enough interest to make it profitable. In this guide, you’ll learn how to use, and not to use, the six most important meta tags for SEO: Meta title. The process is designed to provide a comprehensive and accurate assessment of a website’s backlink authority, which is crucial in determining its DR. To help you further, this free backlink tool shows you some more relevant metrics including: Ahref Rank of the site being checked; Ahrefs Domain Rating (DR) score of the site; The total number of backlinks to the siteImproving your website’s SEO is a long-term project, but if you’re new to the world of digital marketing it can seem like even more of a challenge. It is also important to acknowledge many different contexts when evaluating DA. Link quantity and quality correlate with higher rankings for all URLs on a domain in search engines. That’s how we come to our total domain count of ~175 million. In this guide, you’ll learn:Ahrefs. Number of linking websites. For example, if a site has 10 external backlinks and ranks in position 10 for relevant keywords, it will have an Ahrefs Domain Rating of 50. It provides SEO features like keyword tools and ranking monitoring. What does ur mean in Ahrefs? URL Rating (UR) shows the strength of a target page’s backlink profile on a logarithmic scale from 0 to 100, with latter being the strongest. So what does this mean? Technically, a link from a page with a higher UR could pass more immediate “link juice”, even if it’s on a site with a. Update frequency: every 12 hours. In Ahrefs index, less than 1% of domains made up the DR 20-100 range, while 99. As Bill Slawski states, the idea behind Google’s “reasonable surfer” model is to rank web pages “based upon a probability that a person following links at random on the web might end up upon a particular page. Today, we update our index with the freshest backlinks on the web every 15 minutes, and our crawler processes up to 8 billion pages a day. You can see above that there’s a client 15 months in with only 0. Open up this tool and enter your keyword and domain to check your position and see the SERP completely for free. txt file is to create the file itself. To do this, you need to choose sites with good traffic (Organic traffic filter, for example, from 500) and a small number of backlinks (Referral domains filter, for example, up to 5). Ahrefs is clearly among the more expensive software options, with packages beginning at $99 per month. There are several tools available for checking your website load speed. Step #1. Traffic value history chart shows you the history of your target website's or URL's traffic value, plotted on a graph. Domain rating can […]The domain rating is a score from 0 – 100, which measures the strength of your backlink profile. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. Ahrefs introduced Domain Rating, and Moz introduced Domain Authority. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. But it gets even more actionable if you know at least some average metrics of the websites in different DR “buckets. What is Ahrefs Domain Rating? Ahrefs Domain Rating (DR) is a metric developed by Ahrefs, a leading SEO tool, to measure the authority and strength of a website's backlink profile. The Awareness stage is when people first learn about your brand. 5 first page rankings per post (21 total), versus a client 8 months in with nearly 1. The goal of creating SEO content is to rank high on Google. Meta viewport. Crucially, Ahrefs uses its own proprietary ranking called “Domain Rating”, instead of Moz’s “Domain Authority” algorithm. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. But what exactly is it? Domain Rating is a metric developed by Ahrefs, a popular SEO tool, that measures the strength of a website’s backlink. It can be seen in almost all tools and reports within the platform - and if handled correctly, it can be very useful in evaluating current and planning future SEO activities. Link Profile – Assessment of all of the links that a website has.